Social Media Mastery+Ai (Training+Software)

Social Media Mastery+Ai (Training+Software)

I. Foundation & Strategy

• Module 1: Introduction to Social Media Marketing
  • What is Social Media Marketing (SMM)?
  • History and Evolution of Social Media
  • Benefits of SMM for Businesses
  • Setting SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound)
  • Identifying Target Audience & Buyer Personas
  • Competitive Analysis (Benchmarking)

• Module 2: Social Media Platforms & Selection
  • Overview of Major Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, etc.)
  • Platform Strengths & Weaknesses
  • Choosing the Right Platforms for Your Business
  • Developing a Social Media Strategy

II. Content Creation & Planning

• Module 3: Content Pillars & Strategies
  • Defining Content Pillars (e.g., Educational, Entertaining, Inspirational)
  • Content Calendar Planning & Scheduling
  • Content Ideation & Brainstorming Techniques
  • Creating Compelling Content (Text, Images, Videos)
  • Utilizing Trending Topics & Hashtags

• Module 4: Visual Storytelling
  • Principles of Visual Storytelling
  • Creating Engaging Visuals (Images, Videos, GIFs)
  • Using Design Tools (Canva, Adobe Creative Cloud)
  • Video Marketing Fundamentals
  • Live Streaming & Stories

III. Social Media Engagement & Community Building

• Module 5: Building & Growing Your Community
  • Engaging with Followers (Comments, Replies, Direct Messages)
  • Running Contests & Giveaways
  • Building Relationships with Influencers
  • Customer Service on Social Media
  • Handling Social Media Crises
• Module 6: Social Listening & Monitoring
  • Tracking Brand Mentions & Conversations
  • Analyzing Social Media Data (Metrics, Trends)
  • Using Social Listening Tools
  • Identifying & Addressing Negative Feedback

IV. Advertising & Paid Social Media

• Module 7: Social Media Advertising Fundamentals
  • Different Types of Social Media Ads (e.g., Image Ads, Video Ads, Carousel Ads)
  • Targeting Options & Audience Segmentation
  • Creating Effective Ad Campaigns
  • Setting & Tracking Ad Budgets
  • A/B Testing & Optimization

V. Social Media Analytics & Measurement

• Module 8: Key Performance Indicators (KPIs)
  • Measuring Reach, Engagement, Impressions, Click-Through Rates (CTR)
  • Conversion Tracking & ROI Analysis
  • Using Social Media Analytics Platforms (e.g., Google Analytics, Social Media Platforms’ Analytics)
  • Reporting & Presenting Social Media Performance

VI. Advanced Topics

• Module 9: Social Selling & Lead Generation
  • Integrating Social Media into Sales Processes
  • Using LinkedIn for B2B Sales
  • Generating Leads & Converting Customers
• Module 10: Social Media for E-commerce
  • Selling Products Directly on Social Media Platforms
  • Utilizing Shoppable Posts & Stories
  • Running E-commerce Promotions on Social Media

VII. Practical Application & Case Studies

• Module 11: Hands-on Projects & Exercises
  • Creating a Social Media Strategy for a Fictitious Business
  • Running a Small-Scale Social Media Campaign
  • Analyzing Case Studies of Successful SMM Campaigns
• Module 12: Industry Trends & Best Practices
  • Emerging Trends in Social Media Marketing
  • Ethical Considerations in SMM
  • Staying Updated on Platform Changes & Algorithm Updates

Key Considerations:

• Target Audience: Tailor the course content to the specific needs and skill levels of your target audience (beginners, intermediate, advanced).
• Hands-on Learning: Incorporate practical exercises, case studies, and real-world projects to enhance learning and skill development.
• Industry Relevance: Stay up-to-date with the latest trends, best practices, and platform updates in the ever-evolving world of social media.
• Tools & Technology: Provide students with access to relevant tools and software (e.g., Canva, scheduling tools, social media analytics platforms).
• Instructor Expertise: Ensure the instructor has a strong background in social media marketing and relevant industry experience.