Digital Marketing +Ai (course+software)

Digital Marketing +Ai

Web Designing, Graphic Designing, Affiliate Marketing, SEO search engine optimization, SOM Social Media Marketing, Email Marketing, Funnel Creation, Lead Generation and Many More..

Module 1: Foundations of Digital Marketing

• What is Digital Marketing?
  • Definition and Evolution of Digital Marketing
  • Importance of Digital Marketing in Today’s World
  • Benefits of Digital Marketing for Businesses
• Key Concepts:
  • Search Engine Optimization (SEO): On-page and Off-page SEO, Keyword Research, Technical SEO
  • Search Engine Marketing (SEM): Pay-Per-Click (PPC) Advertising, Google Ads, Campaign Management
  • Social Media Marketing (SMM): Social Media Platforms, Content Strategy, Social Media Listening, Influencer Marketing
  • Content Marketing: Blog Posts, Articles, Videos, Infographics, Ebooks, Case Studies
  • Email Marketing: Email Lists, Segmentation, Automation, Campaign Monitoring
  • Mobile Marketing: SMS Marketing, Mobile Apps, App Store Optimization (ASO)
  • Analytics and Reporting: Google Analytics, Data Analysis, Key Performance Indicators (KPIs)

Module 2: Search Engine Optimization (SEO)

• On-Page SEO:
  • Keyword Research & Analysis
  • Title Tags and Meta Descriptions
  • Heading Tags (H1-H6)
  • Image Optimization (Alt Text)
  • URL Structure
  • Internal Linking
  • Content Optimization
• Off-Page SEO:
  • Link Building Strategies (Guest Blogging, Directory Submissions, Social Media Sharing)
  • Local SEO
  • Citation Building
• Technical SEO:
  • Website Speed and Performance
  • Mobile-Friendliness
  • XML Sitemap
  • Robots.txt
  • Schema Markup

Module 3: Search Engine Marketing (SEM)

• Google Ads Fundamentals:
  • Account Structure and Campaign Types
  • Keyword Matching Options
  • Ad Group Creation and Ad Copywriting
  • Bidding Strategies
  • Landing Page Optimization
  • Tracking and Conversion
• Google Ads Advanced:
  • Remarketing
  • Display Network Advertising
  • Shopping Campaigns
  • Video Ads
  • Automation Rules
  • Google Ads Editor

Module 4: Social Media Marketing (SMM)

• Major Social Media Platforms:
  • Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok (and others)
  • Platform-Specific Strategies and Best Practices
• Content Strategy for Social Media:
  • Creating Engaging Content (Text, Images, Videos)
  • Content Calendar and Scheduling
  • Social Media Listening and Monitoring
• Influencer Marketing:
  • Identifying Influencers
  • Building Relationships
  • Campaign Planning and Execution
• Social Media Analytics:
  • Tracking Key Metrics (Reach, Engagement, Conversions)
  • Analyzing Data to Improve Performance

Module 5: Content Marketing

• Content Marketing Strategy:
  • Defining Target Audience and Buyer Personas
  • Identifying Content Goals and Objectives
  • Creating a Content Calendar
• Content Creation Techniques:
  • Blog Posts, Articles, White Papers, Ebooks, Case Studies, Infographics, Videos
  • Storytelling and Narrative
  • Keyword Optimization for Content
• Content Distribution:
  • Social Media, Email Marketing, SEO, Paid Advertising
  • Content Syndication
• Content Promotion:
  • Engaging with Readers and Building Relationships
  • Community Building

Module 6: Email Marketing

• Email Marketing Basics:
  • Building an Email List (Sign-up Forms, Contests, Promotions)
  • Email List Segmentation
  • Email Marketing Software (e.g., Mailchimp, Constant Contact)
• Email Campaign Design:
  • Creating Effective Subject Lines
  • Designing Engaging Email Templates
  • Call to Action (CTA) Optimization
• Email Marketing Automation:
  • Welcome Emails, Abandoned Cart Emails, Triggered Emails
  • Automated Workflows
• Email Marketing Best Practices:
  • Email Deliverability and Spam Prevention
  • Email Marketing Laws and Regulations (e.g., CAN-SPAM Act)
  • Email Analytics and Reporting

Module 7: Mobile Marketing

• Mobile Marketing Strategies:
  • SMS Marketing (Text Messaging)
  • Mobile App Development and Marketing
  • App Store Optimization (ASO)
  • Mobile-Friendly Websites and Responsive Design
  • Location-Based Services (LBS)
  • Mobile Advertising (In-App Ads, Mobile Display Ads)

Module 8: Website Analytics & Reporting

• Google Analytics Fundamentals:
  • Setting Up Google Analytics Accounts
  • Understanding Key Metrics (Traffic Sources, User Behavior, Conversions)
  • Creating Custom Reports and Dashboards
• Data Analysis and Interpretation:
  • Identifying Trends and Patterns
  • Drawing Insights and Making Data-Driven Decisions
  • Using Data to Improve Marketing Campaigns
• Key Performance Indicators (KPIs):
  • Defining and Tracking KPIs for Different Marketing Channels
  • Analyzing ROI and Campaign Effectiveness

Module 9: Digital Marketing Tools & Technologies

• Social Media Management Tools:
  • Hootsuite, Buffer, Sprout Social
• Project Management Tools:
  • Asana, Trello, Monday.com
• Content Creation Tools:
  • Canva, Adobe Creative Cloud, Grammarly
• SEO Tools:
  • SEMrush, Ahrefs, Moz
• PPC Tools:
  • Google Ads Editor, Microsoft Advertising Editor

Module 10: Case Studies & Industry Trends

• Real-World Case Studies:
  • Analyzing successful digital marketing campaigns
  • Identifying key takeaways and best practices
• Emerging Trends in Digital Marketing:
  • Artificial Intelligence (AI) in Marketing
  • Chatbots and Conversational Marketing
  • Voice Search Optimization
  • Augmented Reality (AR) and Virtual Reality (VR) in Marketing
  • The Metaverse and its Marketing Implications